SECTION 4
Questions 31-40
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Advertising Effect
The important factor to consider
• The 31………….. that customers must travel affects the probability that they will buy the product.
Methods of communication
• Advertising slogans are easier to remember if there is a 32………….. played with them.
• Mandy’s Candy Store appeals to people’s sense of 33………….. to draw in customers.
• To an ad campaign for digital products, it is 34………….. that is extremely important.
Effect on your product sales
• The customer’s 35………….. after he or she experiences the ad is most important.
Marketing strategies
• On international flights, it is wise for advertisements to be displayed in the common 36………….. of most passengers.
• Very few young people buy 37…………..
• The UNESCO website would be a good place to advertise for companies aiming to improve the 38…………..
• One good location to place ads for suntan lotion is the 39…………..
• A good scene for a water purification commercial would be wonderful sights of a 40…………..